How to Create a Visitor Stats Dashboard in WordPress

Tracking visitor data is often crucial to the development of websites. The information can show you how visitors are engaging your content and what articles work the best.

Because of this value, many will install a visitor stats dashboard in WordPress. It provides details you need without having to switch to your Google Analytics account.

All the information you’ll need is right there in the admin screen. It’s all about streamlining the process of maintaining your site.

In this tutorial, I’m going to show you how to set up a visitor stats dashboard in WordPress.

Before we get started though, you’ll need to have a Google Analytics account for your website.

Using MonsterInsights

Today, I’ll show you a bit of what MonsterInsights can do. Although I’ll use the “lite” version of the plugin, you can get far more features with a premium account.

This tool has over two million active installs and is among some of the more popular tools. It’s a feature rich addition if you want WordPress admin dashboard visitor stats available.

Install and activate the MonsterInsights plugin for the Google Analytics Dashboard.

MonsterInsights

Upon activation, you’ll get a warning at the top of your screen. This is MonsterInsights telling you that information is required before it is usable on the website.

Without these settings, you won’t be able to monitor WordPress traffic from the plugin.

Click the “Google Analytics settings” link at the top.

Google Analytics Settings

Click the button to “Authenticate” your Google account. This is the connection between your website and Google Analytics.

Authenticate Google

At this point, the plugin will redirect you to Google’s login screen where you choose the account you are linking. After signing in, you’ll see a message that “monsterinsights.com wants to access your Google Account.”

Click the “Allow” button on the bottom.

Allow MonsterInsights

Pick the profile you want to associate with the WordPress stats dashboard. If you have multiple sites, use the drop down to find the one you want.

Click the “Complete Connection” button.

Complete Connection

It’ll take a few seconds for the authentication process to finish. Once it does, you’ll be taken back to your MonsterInsights settings screen on your website.

General Settings

The “General” options tab for the visitor tracking plugin has a few settings available. You can choose to disable the reports, perform automatic updates or allow usages tracking.

Click the “Save Changes” button.

Save MonsterInsights

Tracking Settings

Click the “Tracking” tab at the top.

Tracking Settings

In this screen, you have access to a long list of features. You can change how MonsterInsights processes information regarding engagement, demographics, ads, eCommerce, performance and much more.

One of the benefits of MonsterInsights is that it supports custom user roles for tracking. Which means you can ignore visits from specific users on your site. For example, what if you don’t want to track “Authors?”

You would select the “Author” role in the Engagement section.

Author Role

Unfortunately, most of the features for MonsterInsights are locked behind the “Pro” version of MonsterInsights. But if you decide to subscribe to the service, this section is where you would fine-tune your reporting.

Each section will have its own “Save Changes” button available, so don’t forget to click it if you make adjustments. For this tutorial, I’m just going to keep everything as default for now.

Click the “Reports” option on the left under Insights.

Reports

MonsterInsights Reports

In the Lite version of MonsterInsights, all you have access to is the “Overview” report. If you want to see AdSense data, eCommerce, Search Console stats and other data, you need the Pro version.

Now, let’s go over how to check views on a WordPress website with MonsterInsights.

Overview Report: Sessions

Sessions

The first tab is the Sessions graph. This shows the number of visitors to a website over the span of a month. It’s similar to what you would see in Google Analytics.

Hovering your mouse over any of the data points will show you the number of unique visitors for that day as well as the positive or negative growth in percentage points.

Overview Report: Pageviews

Pageview Report

The Pageview report shows the number of times a visitor has accessed pages on your website. The graph is usually similar to Sessions.

However, spikes in this report often signify people exploring the website instead of reading just one article.

More Report Details

Traffic Details

If you scroll down, you’ll see more data regarding visitors. These reports will show the previous 30 days and how it compares to 30 days before.

Essentially, it’s a monthly comparison figure.

You’ll also see new vs. returning visitors as well as the types of devices used to access your pages.

Underneath those boxes, you’ll find the top countries and referrals. Now, the referral segment will show you how certain social campaigns are working for driving traffic to the site.

Referrals

As you can see in my example site, Blogarama.com generates the majority of referrals. This tells me that simply sharing the site with this particular blog submission site works better than the Twitter and Facebook campaigns combined.

Keep in mind that referrals are different than search results. This is simply a list of external hosted sites that send traffic to you.

The last thing in this visitor stats dashboard of WordPress is the Top Posts/Pages. By default, MonsterInsights shows you the 10 most productive pieces of content over the last 30 days.

You can choose to show 10, 25 or 50 of the top articles.

Top Pages

This kind of information is extremely helpful when determining what style of content is the most effective on your site. For instance, you can tell whether “How to” articles are better or if reviews are the way to go.

Perhaps the biggest downside to this particular report is the lack of dates. I would love to know if an older article is performing better than a newer one. It would help in making adjustments in the content.

Is MonsterInsights Available on the WordPress Dashboard?

MonsterInsights WordPress Dashboard

Unfortunately, WordPress visitor tracking through MonsterInsights is only available in the “Pro” version of the plugin. However, the information that is available from the Pro version is visible right when you first log into WordPress.

Is there a Free Alternative?

There’s no doubt that MonsterInsights is packed full of useful information regarding analytical stats. However, a large portion of the information is available simply by adding the Google Analytics Dashboard for WP plugin to your site.

It’s a free alternative that has much of the same information. And in some instances, it’s far more flexible than MonsterInsights. For example, I can use a drop down to select more detailed visitor stats from the dashboard in WordPress.

Detailed Visitor Stats

Data is Key to Site Success

Being able to see visitor stats from the dashboard in WordPress streamlines development. Instead of changing tabs or signing in and out of Google Analytics directly, vital information is visible from your site.

It’s this data that will contribute to building strong content marketing strategies and figuring out what social campaigns are the most effective.

Never underestimate the value of data.

What kind of analytic plugins do you use in WordPress? Do you prefer free or limited plugins as opposed to premium tools?

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